Ecommerce Website Builders

The Top 7 eCommerce Website Builders

The question of which e-commerce sites builder to choose is relevant for anyone who wants to trade on the Internet. Someone decides to use the services of experts in this field. And someone cannot afford such a luxury and try to find a way out on their own.

Therefore, we decided to prepare for you an overview of the best designers of web commerce, which are suitable as both options. We will consider the key eCommerce solutions on the market and outline the pros and cons so that you can choose the most relevant option for your needs.

The Best e-Commerce Website Builders: Key Features, Pros, and Cons


Today Shopify is so popular that almost every person has heard this name at least once. Even if not understanding what it is.

But since you are still here, then you already understand what it is. According to the developers, their platform is used by about 200,000 users. This is actually a staggering figure. Let's take a closer look at why so many people give their preference to this constructor.


  • It is very easy to deal with all the functions, not even for a professional. All functions are intuitive, and there are many guides to customization all of them yourself.

  • It has similarities with the CMS, the control panel is similar to the Word Press which greatly facilitates the use of those who are familiar with such functionality.

  • There are no restrictions on adding products.

  • It is possible to add about 100 payment systems.

  • Buttons for sale on social networks (Facebook, Twitter).

  • Availability of tools that help increase sales:

  • Gift certificates;

  • Bonus and discount codes;

  • Mailing to customers who have abandoned the cart.

  • Good design templates for the site.

  • A wide range of additional applications. However, they are paid.

  • Presence of protection against fraudulent activity (the function is not available in the basic package).


  • Lack of email hosting.

  • All additional applications are provided at a separate price.

To get the opportunity to use all the features you need to purchase a package of at least a medium plan (the basic package is suitable for beginners or to familiarize yourself with the platform).

In general, we can say that the advantages cover all the disadvantages of this platform. If you are a beginner and trying to create an eCommerce website on your own, this constructor is a great option both in terms of ease of use and pricing. If you have never operated with the constructor yourself, then you should not buy the most expensive package right away. You will have enough basic and average to understand how everything works.


This constructor is a great option for commerce. Most users prefer this constructor both because of technical components and because of the lack of commission payments. By the way, this is an excellent eCommerce website builder for small business that will help to increase sales and possibly contribute to the transition to a new type of business.

Yes, this is a great functionality for promoting a store and increasing sales. It has no worse advantages than the previous constructor. However, regarding the creation of the site itself, some difficulties may arise. Such a constructor is more suitable for advanced users than for beginners. But if you plan to hire a specialist for this, then this is not a problem at all.


  • The basic package provides the ability to use many functions.

  • Availability of tools to increase sales: discount coupons and response to abandoned carts.

  • The ability to configure payment for goods through 60 transaction systems.

  • Average package prices in the market.

  • Many manuals for self-mastery of the constructor.

  • Ability to integrate with MailChimp and AdWords.

  • Lack of fees.

  • There is a trial free version for two weeks.


  • The functionality can cause difficulties for beginners. It is suitable for more advanced users.

  • Themes are very similar to each other. And themes from the premium class have high prices.

  • It may be difficult to customize the design and some features of the home page.

  • Limited annual sales. If exceeded, you will need to switch to another package.

The constructor has some distinctive and competitive advantages in comparison with the one described above. However, it is not entirely suitable for those who are completely zero in this matter. Despite the availability of teaching materials, it will be difficult for beginners to understand. Although you can try to do this for 14 days of free use, and then think about buying a package.


This eCommerce website builder is different in that it is available both in price and in use. But immediately note that it is ideal only if you have a small business or a supply of services and you want to create an online store.

The advantage is ease of use. Even those who have never encountered the creation of a website or store will be able to figure it out. This is a great start to present your business in the best light and on a tight budget. It is also possible to operate in your store/site using a mobile application that is available for both Android and iOS. Why is this a great option for beginners in web design? Because there is no need to buy or install additional applications or add-ons. Weebly comes with full-fledged software.


  • Affordable pricing for services.

  • Beginners can cope with the creation of online stores without much trouble, the interface is quite convenient and understandable.

  • The ability to create a great design for the mobile version of the site.

  • The ability to try the constructor with a free trial.


  • This tool is not suitable for all types of business. It is better to use it for small or medium-sized businesses.

  • Poor product URL structure.

  • Limitations to expanding trade. There is no possibility of withdrawal of trading on social networks, Amazon or eBay.

  • SEO suffers in comparison with previous constructors.

  • There are some security risks as well as the issues with the speed of the site. To minimize these risks, you will need the help of professionals.

As you already understood, to create a store here you will not need technical knowledge or the help of specialists. If you also have a limited budget, then this is the best eCommerce website builder to create your presence on the Internet.

WordPress & WooCommerce

Thanks to this plugin, there is no difficulty in creating an online store based on WordPress functionality. This tool is highly specialized and allows you to create a trading platform for any product and any business scale. It is worth noting that this tool is freely available, which is a key advantage.

Themes, hosting, and other add-ons are paid. But in fact, you can function without paid features. It is worth noting that to work with this plugin you absolutely do not need to know the basics of coding or to be a specialist in programming. The control panel is very similar to the WordPress site console.

If you are interested in tinkering with unlimited possibilities and creating a unique platform, unlike previous tools, then this is what you need.


  • Adding goods up to 3000 units, so as not to affect the performance of commerce.

  • The ability to expand the ability of the plugin at the expense of others.

  • Availability of security.

  • There are no additional commissions.

  • Automatic optimization for mobile versions.

  • The presence of analytics of the store.

  • Setting up tools to increase sales: discounts and promotions.

  • Creating email newsletters to customers.


  • High server load.

  • Problems with access to commerce as a result of the first drawback.

Of course, this tool is suitable for all types of businesses due to unlimited possibilities and is suitable for any type of budget. This tool is also very popular among developers. This is due to the fact that it works on the WordPress platform and is available for free.

If you are building an eCommerce website, then you need to read a few guidelines and then get to work. But perhaps for beginners, it is better to try more complete packages of tools so as not to bother with the configuration of additional plugins.


This constructor also allows you to create sites for commerce. It is very popular for creating personal sites and blogs. As for the topic that we are considering, it has a place to be on the list. But compared with previous tools, it will require perseverance or the help of a professional. Let's look at the main advantages and disadvantages.


  • Ideal for creating small-scale sites. This is due to the fact that each page needs to be created manually, and with a large number of goods or services, this can be difficult for independent creation.

  • Attractive solutions for creating a website, store.

  • Easy to use, but takes time to create an online store.

  • There are no fees, which is attractive on a tight budget.


  • Adjustment of many items. For example, confirmation of a mailbox at clients.

  • Manual adjustment of each page.

  • This constructor can complicate the creation of a mobile version of the site.

  • There is no possibility of subsequent site migration from the manufacturer’s platform.

  • There may be a need for entering a large number of additional settings and elements.

  • It is worth emphasizing once again the fact that if you have many products or services, then this platform will not work for you. Also, do not use it if you need a multilingual store or you have a business on B2B terms.

But if you are looking for an easy way to create a store with a beautiful design and the ability to create accounts for customers, then this is a great option. Yes, it’s worth recalling affordable prices. Compared with previous programs, it is not much inferior in functionality, but for those who have just started a business and want to be present on the Internet, it is quite suitable.


This eCommerce website maker has a significant advantage. Namely, the ability to create an attractive mobile version. This greatly saves the finances of business owners. Today, this constructor uses many top eCommerce sites. In some aspects, this platform can cause difficulties for inexperienced users. Today, this platform competes on an equal footing with the WooCommerce plugin. Let's look at the pros and cons of using this tool.


  • A free version is available that is equipped with features to create quality display cases and multilingualism.

  • The control panel is quite simple and user-friendly. After familiarizing yourself with the methodological materials, users can start to try.

  • Suitable for all business sizes.


  • Due to the size of the platform, newcomers may have difficulty creating a store on their own. Suitable for those who have skills in web design and programming.

  • For normal performance, you need good hosting.

  • Not the best technical customer support. Therefore, if you encounter any difficulties, you should not expect help from the company. It is better to find a specialist or solution to the problem on the forums.

  • The high cost of paid service packages.

We want to note right away that if you have just started your business, you do not have a goal to scale it and your budget is limited, then do not waste time studying this constructor in detail. Here you will spend a lot of money, so it is better to consider more budget options. Also, if you do not plan to hire a specialist, and creating a store yourself you will have a lot of difficulties here.

But if you want to scale your business quickly and not spare money for it, then this constructor has a place to be in your mind. Store development can take a lot of time, so it’s better to find a good specialist with experience in this software.


If you want to create not just a stylish and functional online store, but also have access to multiple marketing tools that will help increase sales and promote the site using this eCommerce software. Many users note that this constructor has put together the best features that are available in the first two constructors.

Everything here is quite simple and intuitive. This tool is ideal for creating an online store on any scale. However, the cost may exceed that of some competitors. Let's look at the key features and disadvantages.


  • You can change themes even when your site is ready. In this case, nothing is lost.

  • Availability of technical support. Communication takes place through a live site. Users also note that the support service provides a real solution to the difficulties thanks to step-by-step instructions and screenshots.

  • Good integration with popular social networks.

  • The ability to edit and manage your site through the same mobile application. However, it is available only for iOS.

  • Over 100 themes that look perfect in the mobile version.

  • No need to download additional plugins or other tools. The constructor is equipped with everything you need and even analytics.

  • The presence of webinars that are suitable for owners of online stores.


  • There are some problems with saving changes, which can be annoying for the user and take time.

  • Not suitable for sites that need a deep hierarchical menu.

  • Low page load, which also negatively affects the performance of SEO.

Users have the opportunity to try the functionality of the software for two weeks in the trial version. This tool is suitable for all business scales. In fact, this constructor will be able to deal with users without special technical knowledge and programming skills. But with the help of a professional, you can create a truly high-quality online store.

A Quick Recap: Which is Right for You?

Each of these best eCommerce platforms has significant advantages. We examined which ones are suitable for independent work and with the help of professionals. Which one to choose should be taken into account based on your abilities, budget, scale, and goals of the business. Without a doubt, you will find the best option among the listed constructors in this review.

If you have not yet decided which one to choose, here is a brief overview of each to help you make a choice.

  • Shopify is an unequivocal leader in the industry that is suitable for both novice businessmen and large businesses. It is pretty easy to use, therefore, suitable for self-mastery as well as for specialists.

  • BigCommerce is also a successful tool for creating an online store. But in comparison with the first, it has more affordable monthly prices, so it is better for those who are not ready for serious financial costs but want to get a quality result.

  • Weebly. This is the best option for those who are looking for something simple and have a small business with few products or services. Perfect for independent work and with a limited budget.

  • WordPress & WooCommerce is suitable for independent use and does not require any technical knowledge. It is free and in control has something in common with the Word Press site console. However, with the help of a specialist, you can create a truly high-quality and safe site.

  • Wix allows users to create a website from scratch without any difficulties. There is the ability to drag and drop elements, and this approach is very convenient for beginners. Hosting is included in the price and this is a good advantage. It is suitable for small businesses.

  • Magento. When you create a site from scratch, you will need the help of specialists. Despite the rating and many advantages, available add-ons and simplicity at first glance, creating a site will take a lot of time, and you will need to spend money on a good specialist.

  • Squarespace. This is a low-cost constructor with unlimited possibilities for creating online commerce. With the help of professionals, you can create a truly unique, stylish, and functional store.

What Is the Best eCommerce Website Builder?

You have already familiarized yourself with the best eCommerce sites constructors. To decide which one you still need to choose, it is important for you to clearly understand your goals and capabilities. When you have an understanding of what you expect from your eCommerce, then you can choose the most relevant tool.

The tools from our review can help create a high-quality website and are easy to use. But each of them has its own nuances, so do not forget to consider your capabilities and the scale of the business.

FAQs: All You Need to Know

  1. How to build an eCommerce website?

  • You can hire a specialist who will create a high-quality website that will stand out among competitors. This option will save your time and nerves, but obviously not money.

  • Make an online store yourself. Modern online designers can do this even without any technical skills and knowledge. This option will be very economical, but it is worth considering that you will only be able to use the basic functionality. To create a professional look, you need the help of a specialist.

  1. How to set up an eCommerce website?

  • You can buy hosting on your own, but it will take a lot of time to set up and you need the appropriate skills. But this way you can save a lot.

  • If you buy it as part of the constructor, it greatly simplifies the settings and saves time. In different constructors, the cost of such a service varies and in some, it significantly exceeds the average on the market.

  1. How much does an eCommerce website cost?

  • If you do this yourself, then you obviously save a lot of money.

  • If you turn to specialists for help, then the price for the services will be determined by the location of the experts. For example, American programmers are much more expensive than their Chinese competitors. You can consider alternative help from a freelancer, usually, their services are cheaper than hiring agencies.

  1. How to design an eCommerce website?

  • Design forms the first impression among users. Therefore, this item should be given special attention and you need to follow the trends as well. If this is done by the designer, then you will be able to follow modern requirements.

  • With independent work, you can choose a ready-made template that constructors offer. Many of them offer the ability to change patterns.

  1. How to promote the eCommerce website?

Today, there're many ways that differ in both cost and effort.

  • SEO optimization (remember that search engines do not welcome the sites created with online builders).

  • Promotion in social networks.

  • The use of paid advertising and personalized offers.

  • Email marketing.

Each method has a different price, so the choice of promotion methods is up to you.