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How to build a web site
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What is HTML.
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What is Web 2.0.

There are a big number of website builders out there. In many cases, beginners and advanced users want to know how to choose the best from them for their needs. It takes time to make the selection. To shorten this time for you and to make your choice more concise and considerable, below, we are giving to your attention 10 top website builders with their short descriptions, pricing, pros and cons to consider.

Website builders to consider

  1. uKit

  2. Wix

  3. Weebly

  4. Squarespace

  5. Ucraft

  6. Webnode

  7. Webstarts

  8. Ionos

  9. Imcreator

  10. Boldgrid


  1. Description of a website builder uKit

This is one of the best website builders – current market leaders with astounding pricing, a big number of templates it allows working with, a vast list of opportunities in site creation, and ease of the interface. UKIT shares a market together with Wix as a top-notch site builder. Any website is possible with it, great prices are affordable for everyone, and even its most low-cost subscription plan offers tens of times more than the market average.


Advantages of the builder:

  1. Great pricing of a builder with increasing discounts as you pay for bigger time.

  2. Over 200 modern templates that are categorized and easily optimized for your needs.

  3. A number of widgets and tools to embed into your site and increase its effectiveness.

  4. Unlimited hosting and bandwidth with SEO and mobile friendliness at the start are already better than any other site builder you might have ever encountered before.

  5. HTML change and download make this builder an excellent choice for professional people-website builders.


Disadvantages of the builder:

  1. If you want a web store, you’ll have to create every page of every piece of merchandise with your hands, as well as making changes into them, as there is no powerful system of inventory management.

  2. Blogging engine is weaker than it is expected and there is no automated scheduled posting.


The pricing model of this best website builder:

  • Minimal plan for $4 a month

  • Basic for $8

  • E-Commerce for 9.60 dollars

  • Pro is for 12 bucks.

When you buy a subscription for 6 months, 12 months, and 24 months, you get discounts ranging from -10% to -20% and finishing with -30% of the mentioned cost.

Also, in the summer of 2019, buying anything from 6 months with one payment, you get additionally 3 months of free usage.


  1. Description of a website maker Wix

This is one of the most fun website makers ever (well, maybe only surpassed by uKit). This is a powerful online tool that allows you to build nearly any website type (unlike Wordpress, you can’t build really anything, though). Using Wix, over 100 million sites all over the world were built (but the most part of them is dead and was migrated to more professional site builders or was rebuilt by professional studios). If you’re not too serious about the result, you can play with your website for free using Wix just for fun and then ponder whether to migrate into some seriously professional website creator or not.


Advantages of this platform to build a website:

  1. It is easy to use, gives a lot of SEO possibilities, and a number of flexible templates to use.

  2. It is possible to animate your text and other elements – if you’re stuck in the 1990s, you can find it amusing (though the visitors of your website won’t).

  3. App market made by the third parties (so if one day they will close up, you can’t blame Wix on that).

  4. Automated backups will secure your data and Artificial Intelligence adds to your website’s constructing and designing capabilities.


Disadvantages of this interactive tool:

  1. It does not want to work when your Internet connection is slow. Also be sure to buy a powerful PC to work in this site builder, as if it is slow, dragging and dropping will become a real test for your nerves.

  2. Once you’ve chosen a template, you can’t switch to another one without losing everything you’ve built up to now.

  3. It does not offer powerful web stores, like Weebly, for instance. Some of its tools to run and manage the e-store need to have more powers.


The pricing model of this service:

Select from 7 tariff plans while e-commerce grabbing 3 subscription options for 17, 25, and 35 Euros a month. They all give you a possibility to start and run an e-store, become freed from commissions, and to have limitless bandwidth. They differ in the offered storage capacity, a number of hours of video you can have on your website, free money for your advertising boosting, and support options. They all give free custom domain for 12 months, powerful Google Analytics tools, and no branded Wix commercial on your pages.


  1. Description of a website builder Weebly

It is a powerful choice for web stores, which enables you to have multiple levels of managing your pricing, delivery, taxation, invoices making, managing the abandoned cart, and the other stuff. Weebly also offers e-mail marketing to promote you even further but this is another payment option (which goes separately from its website building values).


Advantages of its services:

  1. Powerful, intuitive, with many highly usable templates to adjust according to your needs.

  2. It is a great choice for e-stores, which can be easily and promptly managed thanks to the selection of tools that Weebly offers.

  3. It is powerful for developers-coders, who can fine-tune pages thanks to manual intervention into the code.


Rated disadvantages:

  1. Drag-and-drop is not as good as other site builders have and in some cases require a user to know how to make code to make pages really personalized.

  2. You can’t restore s website so if you happen to mess up, that’s it (if the support of Weebly won’t restore it for you too).

  3. While Wix has AI as one of website creation services, Weebly does not yet.


The pricing model of this software:

It offers 5 subscription plans, three of which are applicable to web stores, which make this quick website builder tool a really powerful solution for online stores’ website creation. Free, of course, comes with branding and 0.5 Gb storage capacity but it gives you SSL right at the start. For 5 Euros a month, you will be able to connect your domain, which is required to be bought for 20 bucks of additional price. 10 Euros will open for you the way of unlimited storage, Google Ads with some free-to-use money, no ads of Weebly on your pages, and site search. Paying 20 Euros, you get the mentioned + much bigger options, most of which concern a web store. Giving out of your pocket 30 Euros per month, you get a possibility to manage the abandoned cart, which should embrace around 70% of users, who did visit you and added something to the cart but did not make any purchase.


  1. Description of a website builder Squarespace

This site builder is a powerful tool for creation of a number of websites, including ones suitable for business purposes. It is good for stores, visually effective sites of any direction and landing pages. Templates are highly efficient and visually appealing, adjustable pretty widely and swiftly.


Example of advantages:

  1. Easy-to-use interface.

  2. You can import a number of data to simplify filling your online catalog with merchandise or other items.

  3. It provides smooth integration with tools made by MailChimp, Xero, Google, Zapier, and others.

  4. Great SSL and other sales-related opportunities, aside of not too wide range of accepted means of payment.


Disadvantages of the builder:

  1. There is no content versioning but you can deal with it by making changes manually, just like in any other site builder on the market.

  2. If you want to export your products that you’re selling here to some storage, you can’t for digital products and generally, there are limitations on the export in the first place so to forbid you to work with your merchandise elsewhere but this site builder.

  3. One level of navigation may be good for landing pages and the simplest sites but not for the most part of modern websites.

  4. Once you choose the template and edit it, you can’t change it for another without losing the changes you’ve made.


The pricing model of the builder:

If you wanna create a personal website, you’ll be charged 16 dollars a month (12 if paid annually). For business opportunities, pay 26 (18) bucks, and for online stores, it’ll cost you from 26 to 46 depending on a type of selected subscription plan and a number of months you pay for at once.


  1. Description of a website builder Ucraft

This type of site builder is tuned to make web stores. Every subscription plan (but the starting one) is tuned to have an e-store in mind, with every new plan offering more and more things to add to an opportunity to run it. Choose it as a great option for this specific type of your needs.



  1. Great and powerful for e-stores, not so great for everything else.

  2. It is easy to use but not super highly easy, as uKit or Wix.

  3. Free plan and 14-days trial for every other its subscription plan available.



  1. You’ll need time to get used to managing its visual editor with the drag-and-drop feature.

  2. If you need some complex website with many requirements and features, you should look elsewhere.


Pricing model:

It is possible to start for free if you are OK with having their commercial all over your site, have only SSL, basic SEO, analytics, and element management. Opting to pay $10 a month, you’ll get the mentioned and a starting web store to create and manage, turn off the branding, a possibility to work with a multilingual website, change CSS, JavaScript, and HTML, sales in multi currencies without extra fees, managing the shipping and tracking. Paying additionally $11 a month, you get 1,000 products to sell and more e-store features. The costliest version of subscription for 39 bucks a month will make you able to sell as many pieces of merchandise as you want and sell on such big e-commerce platforms as Facebook, Amazon, eBay, and Yandex.


  1. Description of a website builder Webnode

This is one of the weak site builders on the market with poor e-commerce and blogging engine, its templates are not powerful in SEO and not fully customizable as it forbids editing HTML and CSS. It does not have a newsletter tool, does not offer chat or phone support, and it limits its users in bandwidth in most cases and storage in all cases.



  1. It is easy to use.

  2. Many languages of the support and unlimited multilingual option for a site in the costliest plan.

  3. 3 levels of depth of navigation, which are pretty enough for most websites.



  1. This is not a professional choice, as you aren’t allowed to work directly with CSS and HTML codes.

  2. You have to buy a domain name additionally and if you’re opting for money refund, the price you’ve paid for the domain won’t be compensated to you.

  3. Too little number of widgets.

  4. Really weak e-commerce functionality.

  5. Impossible to use for blogging, as it does not offer to add comments and place tags.

  6. Not so good for SEO, as it offers only basics in most of its templates and some of them don’t even have these.


Pricing model:

It offers 5 plans, including one free (with branded banners on your website). Also, banners won’t go away unless you’re paying for one of two its most expensive tariff plans (‘Standard’ or ‘Profi’). ‘Limited’ comes for $3.95 a month, then ‘Mini’ is for $5.95, ‘Standard’ is for $11.95, and the most expensive one is ‘Profi’ for $19.95 a month. Unless you’re opting for the most expensive subscription plan, it limits you in bandwidth, the number of languages on one website, backup, recovery, and membership registration. Even in the costliest plan, it does not withdraw storage space limitations (meager 5 Gb are available, which is not good for any web store, so you should not choose this site builder unless you are not serious with your web store).


  1. Description of a website builder Webstarts

Webstarts is an okay site builder if you want a simple site or a nice blog that has integration with all popular social media. It is not a powerful solution for e-commerce, as it lacks many important features but it does have over 100 templates that are pre-sorted. Although, you can’t deeply edit them on the level of HTML and CSS – which places this site builder into the line of non-professional ones.


Advantages of its performance:

  1. It can give you integration with social media and blogging engine, as well as with well-built image editor and stock of ready-to-use nice-looking images.

  2. In the blog, you can set up the scheduled posting (a very helpful option).



  1. Not good for e-commerce, as it has a vivid lack of features to run it, only offering the e-store in its costliest plan.

  2. No live chat when you need support.

  3. Not too many tariff plans and they are not as flexible as one would expect.

  4. No CSS editing and too little number of themes (120).


Pricing model:

Three plans cover everything, allowing you to have multiple tools to manage your website. Starting with the 0-dollar subscription plan, you’ll have an unlimited number of pages per website, 1 Gb cloud storage, bandwidth 1 Gb a month, live chat for support, and notification center. Not much.

Continuing with ‘Pro plus’ for $7.16 a month (after the promo price ends, it’ll be $14.32 a month), you get much bigger opportunities, which include: custom domain name, a possibility to enter into search engine of Google, some free advertising money to Google, integration with social media, 1 attached e-mail, a possibility to use SEO tools, one thousand contact forms, unlimited gallery and slideshow, 10 Gb of storage in the cloud, 100 Gb of bandwidth per month, all advertisement branded banners are off, mobile optimization, and access to edit HTML.

Landing with ‘Business’ for 39.98 dollars a month (or a current promo price of 19.99 dollars a month), you’ll get the same what ‘Pro Plus’ offers plus these: more search engines to work with, more free promo money and e-mail addresses, 40 Gb cloud storage, unlimited bandwidth, and a possibility to start your e-store.


  1. Description of a website builder Ionos

It is a very cheap yet powerful solution for e-stores, in which for only $15 a month you can easily manage up to 5,000 units of your merchandise and apply many useful widgets for your website like support of multilingual websites, maps and route builder to your business from the user’s location, photo gallery, feedback from customers about your work, opening hours and scheduling, and an easy possibility to make 1-page landing pages to get online quick.



  1. Scalable and powerful for an e-store, as well as for any other type of business.

  2. You will be able to select a template to your liking.

  3. Many personal, e-store, and business widgets to help you run a website and earn.

  4. Good customer support with the presence of a personal manager.



  1. You will have to spend more time customizing your templates, as it is felt that most of them are ‘raw’.

  2. There is no free plan but this slight drawback is easily compensated by the current advantageous offer of a 1-buck a month subscription.

  3. Not too big flexibility in the adjustment of pages to your liking and needs.

  4. It would be nice to have more features to use.


Pricing model:

There are only two tariff plans available but they are one of the best pricing models on the market (easily comparable with uKit’s model):

  • For 1 dollar a month (after the promo price ends, it’ll be $5 a month), you get 5 e-mail accounts and 1 free domain, widgets of social media and links to them, support of multilingual websites, and business widgets

  • For $15 a month, you get those plus an e-store, marketing tools to help you run it effectively, better content management, SEO tips and help, e-mail marketing possibility, and tools, a number of shipping and payment options for your store.


  1. Description of a website builder Imcreator

This is an off-market site builder, as it offers you pretty much nothing: in a free plan, you get 0.05 Gb hosting (that is likely to finish in seconds), the branding won’t go anywhere unless you pay 350 dollars a month. But even then, you won’t have an e-commerce opportunity (as this simple website builder doesn’t have one) but you are given with White Label to create the same limited websites to anyone else in the world. We give this site builder 1 star out of 5 simply acknowledging that it does allow you to make some website (although, inflexible, outdated, and rather just for fun, not anything that can compete with professional and in-market websites today).



  1. Well, you can build a website in a visual builder.



  1. Only about 70 templates to choose from, which is largely below the average on the market.

  2. One cannot change the template after it is chosen without a need to rebuild everything done up to date.

  3. There is no possibility of e-commerce.

  4. Hefty pricing – for going unlimited, you are requested to pay 350 dollars for month instantaneously – and that somehow goes with White Label option, which is a very rare necessity of people who use online modern website builders (this tool doesn’t even bother to differentiate the tariff plan for regular users and ones who would like to use a White Label option to build up their own business).

  5. They don’t have their own hosting servers, providing you the access to ones of Amazon and Google. So why choose them, really, if you can go straight to Amazon or Google’s site builders that offer much ampler opportunities for everyone?


Pricing model:

It offers its users three plans.

The first one is free, with hugest banners all over the website, a branded URL name, and almost absent hosting space – just 50 meters. You aren’t allowed to have an e-mail address in this subscription plan, you only get the basic (and tiresome long) support, and that’s basically it.

The next plan is the only one worth mentioning – and it is promoted by this web builder the most. It has 4 types of discounts when you’re paying for 6 months, annually, for 2 years, and 3 years at once. The price will be, accordingly, 9.95 / 7.95 / 6.95 / and 5.95 dollars a month. You aren’t limited in hosting and bandwidth, can have 10 e-mails, premium support, and connection to any domain name (additionally bought). Can you imagine that in this most popular subscription plan branded commercial isn’t removed?

The most expensive plan includes White Label – but you aren’t interested if you are not intending to make your websites to sell them to anyone else under your own brand. This option removes branded ads and gives you a reseller control panel. But is that worth 350 bucks a month? Definitely no.


  1. Description of a website builder Boldgrid

This is not a classical site builder, as it is understood in most cases. It is some sort of operator of Wordpress, and it allows its users to work with Wordpress templates through own visual editor. You can host your site on Amazon’s or Google’s cloud servers, and this is a very inexpensive tool, which will cost you only 60 dollars a year. It is built around Wordpress and there’s nothing bad about it.



  1. It is powered by the wonderful Wordpress and uses some of its templates to let you work inside of them to make a website. So extra-quality templates is a number-one feature.

  2. There are so many plugins to extend your pages that you will be thrilled.

  3. The free plan is available and the paid plan is a very inexpensive one.



  1. You will have to pay for hosting extra money.

  2. It is not the easiest website builder to master and it’ll take your time for sure.

  3. The biggest drawback is that it does not offer you e-commerce – one of the most sought-for options of websites.


Pricing model:

There are only two options of payment:

  1. Free, in which you get drag-and-drop, selection of a theme (template), stock images, automated and customized backups, connection to your website via FTP or SFTP, 1 possible Wordpress cloud install, form builder and galleries. Of course, there will be their ads everywhere.

  2. For 60 dollars a year (with no monthly payment option and the price is a limited-time offer only, so it is usually bigger), it offers the mentioned + better WYSIWYG editor possibilities, more storage (in Amazon’s and Google’s clouds), turning on the update history and a possibility to restore just some particular file, 15 Wordpress installations, and a few other advantages.


Defining a builder of websites

A site builder is a tool that allows users having little or no knowledge to create and run a website. At the beginning of work in a site builder, users are offered to register, then to choose from a number of templates and fill the pages with their personal information (texts, pictures), as well as to power them up with widgets and add-ons, which actually replace many initial work, as compared to building a website from scratch, the templates and every their filling have been already tested, approved, and used by many other people before you.

This is a fast and effective way to create a website of various complexity (excluding a few types of them such as social networks, powerful big sites with many dynamic pages, and places like labor exchanges).


What is best: hiring a developer-person or using a website builder as a tool?

Pros of a human builder:

  1. He or she as a person or they as a studio can build you any website of any complexity without exclusions.

  2. It will be of any professional degree.

Cons of a human builder:

  1. It is not fast and requires a lot of paperwork and bureaucracy attached.

  2. It is costly – even the cheapest work will not drop below 1,000 dollars for one site. Sophisticated sites with many requirements, connection to databases, with many users, high speed of work, and other requirements may cost tens and hundreds of thousands of dollars.

Pros of a tool builder:

  1. You can build a website on your own, as the most part of site builders is tuned for not advanced users, to allow them to do everything just in a visual interface.

  2. It will be fast based on pre-made templates split into a number of industries, so this cuts off 95% of the entire work if you would have done the same from scratch.

  3. It is cheap and can be as low as free or for a few bucks a month.

Cons of a tool builder:

  1. You can’t build just any website and you’re mostly limited to ones with static pages.

  2. It must be managed manually if some changes to your site appear.

  3. Most part of site builders limits your creativity.


Describing typical users of website builders

  1. Owners of a small business who don’t yet have an online presence or dissatisfied with it.

  2. Starting entrepreneurs and freelancers, who would like to have a dedicated professional site to gain customers.

  3. People who want a personal site and really don’t want to pay money for having one.

  4. Users who are limited in some or all of the mentioned resources: money, time, efforts, knowledge.

  5. Many users of site builders who don’t want to deal with all that bureaucracy, which arises when dealing with web-making agencies.


Features and tips to choose the right website builder

  • Look at how easy it is for you to work in the builder. You should feel comfortable and be productive.

  • How many features the site builder offers in the first place. If it will not give you SSL or HTTPS, then it won’t be possible for you to have an online trade on such a website.

  • A number of templates to choose from and their adjustability – the lesser time you spend on making changes and adding needed elements, the faster you will be able to launch.

  • If there is an AI behind – with its existence, building a website gets simpler in tens of times and speeds up the same. But it will not give you the desired degree of sophistication and personalization, about which you will have to take care on your own.

  • Load times. The faster your future site will load on the screens of your users, the better it is for SEO and customer satisfaction.


Industries’ best options of web building software

Small businesses will be happy to use Wix and uKit with many of their opportunities and modern powers combined with moderate pricing, which makes them the best market options not only for all the tasks that small business usually seeks to cover but also for a number of other directions of websites.

Bloggers will be happy with Webstarts or Boldgrid. The latter is especially powerful for this option, as it is entirely built on Wordpress engine and templates, which are known to be powerful.

Photographers are offered to saddle atop the wave of the powerfulness of uKit and Wix, which have many perfect templates for visually alluring portfolios, galleries, slideshows, and other image-related stuff, which come at the forefront for creative people of this profession.

Choose Weebly or Ucraft website builder software if you’re looking for a really powerful web store (and avoid Imcreator and Boldgrid).

Professionals will be happy to work with uKit and Squarespace, as these two allow you to get into depth with editing CSS, HTML, and embed your own features to the pages by adding a custom HTML code to the existing one. This fine tune is also possible in Boldgrid but if you want to entirely immerse into coding and fine-tuning of Wordpress themes – then why you shouldn’t go directly to Wordpress?

Mobile friendliness is the must-have option today, so the most part of website builders offers it. We recommend you to try Webstarts and uKit if you’re really up-to-date.

Drag-and-drop is a functionality that allows building websites in the first place. Novice in the area of making sites would not go too far without having this option under a hand. Also, it must not just ‘be’, it must be reliable and comfortable to build a website in as little time as possible.


Consumer website builder reviews

  1. Braxton from Lisbon, Portugal, about Webnode: When I was selecting a website builder to use, I’ve encountered Webnode as one of the options. I looked at its pricing first and, at first glance, I liked it small prices, especially initial one – only $3.95 a month. But then I realized that this website builder is outdated, as even in the costliest plan it offers no more than 5 Gb storage space, which isn’t enough for nearly anything professional.

  2. Emmanuel Schleiser from Hannover, Germany, about Webstarts website builders company: I started a blog with it and I’m perfectly happy with how it works. It supports all popular and need-to-have options for blogging, including a very useful one – scheduled posting. So I can write a post when I have time, and just trust the system to post it on the specific time and day, while going for a vacation.

  3. Zayden Mourinho from Stuttgart, Germany, about Ionos: This web page builder helped me gain my web store just in a matter of hours. After weeks have passed, I compare my store with others and I realize that it definitely lacks a number of features that others have: versioning of pricing, time-limited discounts, gift cards, ways of payment (there could be more options), and smaller drawbacks. Would I recommend this website builder as the best for making an e-store? Well, no. It’s just ‘enough’ for beginners like me, I guess.

  4. Matteo from Rome, Italy, about Imcreator: I actually was considering this website builder for several minutes before I realized that it does not provide anything. Come on, guys, just 70 lookalike inflexible templates and huge branding all over the pages if I don’t want to pay you 350 bucks? That’s insane and you’re incredibly outdated. I’d rather opt for Wix with its 20-times bigger opportunities for 20-times lesser money.

  5. Abdel Fattah from Riyadh, Saudi Arabia, about Boldgrid: I was impressed that there is another website builder but Wordpress, which works on the basis of Wordpress. I wanted to make two websites using it: a blog and an e-store. I did great with the first one and I adjusted it pretty fast, as the selected template was already pre-filled with sensible text, not like ‘lorem ipsum’ one can meet elsewhere. But I did fail with the second, as it seems like it doesn’t have a web store option at all.


Frequently Asked Questions

  • How much does it cost to launch a website from start to finish?

It usually takes off from zero dollars within many of the existing try-and-buy periods. If you are dissatisfied with what this or that website builder offers you in functionality, ease of work or outcome, you can opt for the same free period of another builder. After you will have decided to stay with some, it will depend on its monthly subscription plan, which can be from 0 bucks with many limitations, to dozens of dollars a month (if only considering website builders on our list).


  • Mobile device responsiveness

This feature is a starting point to build new websites today, as over 50% of all Internet users use only their mobile phones to navigate and make purchases. This number is steadily growing, so you literally can’t allow yourself to avoid having a mobile-optimized website. If some website builder does not allow you to have this feature, we strongly recommend you to refrain from using it.


  • Domain names

Any website’s essential is a domain name. This is like a person’s name with only exclusion – a domain name must be unique, as otherwise, the website won’t be found online. A professional domain name can’t include a branded name of your website builder and shall be on its own like ‘’, not like ‘’. Most website builders offer a non-branded name within one of their paid subscription plans or offer to buy it for additional money.