TOP Website Builders

Getting online becomes easier every day. If 10 years ago, it was hard, costly, scary, and (in most cases) unprofessionally (if you wanted to do it with a little money), then today, on the break of decades 2010/20, it is as simple as clapping fingers. The rise of Artificial Intelligence couldn’t pass by such an interactive area of human activity as making sites. So today, logging into some of the most progressive ones, you can use an in-built ‘magical wand’ to create a suitable good-looking site within literally minutes. With the development of technologies, regular people have to know less and less while the tech is ready to do more and more. Site builders are the software tools that significantly increase the quality of online presence for anyone who desires it.


Define a website creator

A site builder is in most cases online software (very rarely, offline) that allows building sites from scratch or based on pre-developed templates. They largely differ in their functionality and abilities they are ready to render to users. Some of the web page builders were created decades ago and haven’t been updating since then (like or, so no wonder services they offer are so old and inflexible that they can easily scare away anyone in 2020. Some others, on the other hand, are so useful and powerful that they have captured the most part of the Internet (like, which is used by roughly every third online website in the world) or have shared the market of modern platforms to build a website (like leaders uKit and Wix).

All best website builders can be divided using such criteria:

  • Free and paid. As a rule, there is no such thing as purely ‘free of charge’ website maker – it is just one of many tariff plans, which they possess. But there are free plans that do not push users to migrate to any other subscription plan forcibly (like cutting off their usage time), so you can endlessly sit on this plan if you’re okay with advertising of the site builder all over your site and artificially established limitations (like storage space, bandwidth, a number of pages in a site, impossibility to make social media integration, viewing site statistics, have SEO tools, limited personification, and many other points).

  • Specialized and general. The specialized ones are finely tuned for one or a few directions of websites: blogs, e-shops, media gallery, landing pages, and so on. They are likely to be bad or lower-than-average for other types of websites but that won’t matter if you choose them to build a specialized website. General ones may be equally good or equally bad for all websites, allowing its users to select from a number of templates to start with or throwing a possibility to start making pages from scratch (the last option refers to more professional website makers and so users may experience broader freedom of adjustment and personification). General website creation services are usually average (4 out of 5 stars) based on consumers rating.

  • For professionals and for amateurs. The first ones’ leader is with the anything-possible approach. It allows building websites of varying complexity based on experience and knowledge that a user has, allowing working with a visual editor for beginners and with HTML code for advanced users. Pros usually choose site builders that allow getting into the code and downloading the pages or the entire site to work with it offline. Professional people-builders are usually interested in making a website tuned to their needs, filled with widgets and a possibility to connect to databases, optimized in load speed and SEO, availability of making backup, as well as embedding various processes into the sites (like collecting visitor’s contact data and statistics, breaking down to various parameters of tracking their on-site activity, and allowing smooth sales processes and everything that is around) to make them as useful as possible. Amateurs are usually interested in polar things like representing information on the website’s pages to describe what they are and what they do.


What are the pros and cons of hiring a developer and using an online website creation

Pros of a quick website builder tool:

  • It is possible to make a website fast and without special knowledge or skills

  • As you totally control the process of building the website, it will be just as you wish (to an extent that a site builder allows you to have)

  • It is cheap and some modern website builders even allow you doing that for free.

Cons of a web builder tool:

  • Your website won’t be too unique as many other users more likely used the same template so it’s not too good for SEO

  • In many cases, it won’t be as professional and powerful as a man builder would do for you.

  • You can’t build just any site you want. No site builders we have seen up to date allow building such types of websites as social networks or places where professionals meet (like freelance exchange sites or labor exchange).

Pros of a site builder (human):

  • The site of any complexity and uniqueness can be elaborated depending on your wishes.

  • Every your rated requirement can be implemented and so your website will likely to reach 100% flexibility.

  • You will not have any artificial limitations in any parameter of a website as site builders-tools stipulate you (like an online hosting space, bandwidth, a number of pages or buttons on one page, types of content or files you can place on your page, connection to social media and other things).

  • When you want to rebuild a website, it is possible to make it exactly as you want it to, not as a site builder tool allows you to.

Cons of a site builder (human):

  • Cost. It is high without doubts. Even the simplest websites are highly likely to be costing you a couple of thousand bucks and higher. Some specifically powerful and sophisticated sites with many unique features that are built to last and to embrace millions of visitors monthly may cost hundreds of thousands or even several million dollars.

  • Time. Depending on the desired complexity, website preparation will be done during weeks…months of time and there’s nothing you can do about it.

  • Knowledge and interaction. You, as an orderer of a website, will have to design a technical specification where every detail of the future site must be described as thoroughly as you want it to work on your future website. If you happen to miss anything, it won’t be done for the agreed cost. Also, you’ll be dragged into the need of agreeing on every important step like the preliminary and intermediary results of building the website and test everything how it works (as it will be built from scratch). In the tools-site builders, testing of functionality is not the case as every single functional element (widget, button, or link) had been verified and agreed by the developers before being placed into the builder.


What is the main category of users of site builder

We are distinguishing several types of users of site builders:

  1. Small or medium business of all kinds (that sell goods or services), including creative-professions people like photographers.

  2. Everyone who doesn’t have money, time, or desire to deal with people builders.

  3. Users who think that they can build a website on their own without attracting anyone to this process.

  4. People who wish to get online fast and want to control every detail of the future website.

  5. Those who are just getting started with their business or self-employment and want to initiate their web presence promptly.

This way or another, users of site builders are people who don’t want to waste their scarce resources (money, time, efforts) or think that there is a better way to invest them elsewhere than to give to people builders. They are right in many things, actually, as the modern site builders allow making a website fast, free of charge for the try-and-buy period (which usually gives a possibility to make any type of a website without imposed limitations that will manifest themselves after a trial period is over), and spending only own time, not hiring anyone.


Choosing a website builder software right for your needs

There is no single ‘right’ way to select a proper site builder for all needs in the world. Everyone should read feedback and description of every single site builder before getting started with any. Though reading what other people think is okay, however, it is not always helpful in 100% of cases. Rather, it is the first insight but the full opinion must be formed on your own based on the experience of using this or that particular site builder and seeing if there is any specific one to your liking.

First, you have to start by defining what type of website you want. A lot of site builders offer special websites to be made and they’re good in building them. Slightly below, we are considering what best options of site builders are for each industry – so look there to start with.

Then register in every of the mentioned builders you pre-selected to feel and touch them on your own – in this way, you’ll feel how good they are for you, what you feel during the working process, and is it easy enough for you.

The next step is to understand the power of each site builder estimating how well they are making what you’re intended to do. As an example, how well they customize pages, build forms, change the appearance of text, arrange pages, and connect widgets like ‘Find Me’ on the Google map or ‘We’ll call you in 30 seconds’ ringer. See how good results do they give you eventually and how closely it matches with what you’re having in your head.

Based on that personal approach, you can now define which specific site builder is right for you.


Handy tips on selecting a simple website builder

  1. How many templates a site builder has and how they are categorized (to speed up your choice). Or, if you wish, you can start creating an outcome from a blank page, adding elements into it step by step (good alternative for advanced users).

  2. How exactly those templates can be adjusted to fit your needs. Doing it fast, you are saving time.

  3. How many opportunities a site builder offers you in creating and modifying pages, giving hosting space, bandwidth, social integration, widgets, buttons, menus, and other stuff that turns a stub into a website.

  4. Ease or hardness of work with the site builder. For advanced people, HTML or CSS modification directly with hands and downloading would be useful. For beginners, a powerful enough visual editor is a must.

  5. Load times. The faster your website is rendered on a user’s screen, the better it is for SEO and for the satisfaction of users who tend to abandon webpages if they load too long.

  6. Uptime. If it is around 99%-100% of the time, it is fine. If lower – well, not in any given time users will be able to see your website.

  7. Customer service and FAQ database. These must be helpful, as beginners and advanced users tend to address to knowledge base and personal help if they don’t know something in the site builder’s interaction process or how to use this or that option. If you will be abandoned with your problem alone, this is not a good site builder. To know about that in advance, read customers’ feedback, reviews, and complaints.

  8. Domain name: if it will be branded and long, your website won’t be perceived as professional. If a domain name outside the branded area of a site builder is given for approachable money, then it is one of the pros of a site builder.

  9. Cost. It is one of the decisive moments for many clients of site builders. If it will be too high without providing tangible benefits at the beginning, clearly giving a user an understanding for what he or she has to pay annually or monthly, a user is highly likely to withdraw oneself from using such a site builder or a market in general.


Pondering about the best option for industries and the easiest website builder

We have explored dozens of site builders during all time we’re making overviews of them and now we can define the best-suiting site builders for each industry based on what we know about each and our personal feeling:

  • Small businesses that sell own products or services to tens, hundreds, or thousands of people yearly will find useful great power of uKit, Wix, and Squarespace. They have easy-to-comprehend visual editors, powerful enough in implementing literally any type of site to a known extent, and they can help you launch your online presence within hours (if really needed that fast) or days (if you want to make your website thoroughly elaborated and tuned according to your needs). Even low-cost options of subscription in those site builders allow you to do many useful things on the pages of your website and after upgrading to the costliest, you will be amazed by opened opportunities.

  • Bloggers will be happy with Strikingly,, and They power up your words and thoughts, allowing to multi-link with social networks to cross-stroll and scoop the posts from and to. In blogging, it is good to set up the automated (scheduled) posting of pre-made posts, which is highly demanded by busy bloggers, whose audience is waiting for scheduled posts while they can be away from PC. It is also possible to have more types of content than just video, pictures, and text.

  • Photographers will be happy to have galleries and an opportunity to put high-res portfolios of their jobs on a website. They will be helped by and

  • E-commerce is where the costliest tariff plans of all site builders are. The best for e-shops is Shopify despite the fact it has a number of commissions for using its powers (and a number of additional payments). You can make online shops unlimited in a number of products with Shopify. You will have a good room to grow using it, as it is designed to help you as much as possible automating all routine tasks and daily chores. Despite several hundred dollars you have to pay a month for its usage, you will have tons of features, processes, and widgets specifically designed for e-commerce, to make sales run in a smooth flow. There are other site builders that offer e-shopping opportunities but they are far not the same full of power as Shopify offers, and you will have to manage in them most of the product pages manually.

  • Professional builders stick to, as it allows doing literally everything. When you want a pro and powerful site that will be tuned and personalized specifically for you and no other person will have such a site, and you know coding or capable of hiring someone who does, is one of the top website builders, no doubt. However, its subscription plans are not the limit to what you will pay during its use. It has many-level fee net for using and buying stuff, and that enables users to spend not hundreds of extra bucks but even thousands and hundreds of thousands – for super powerful sites with ultra-exceptional features like huge corporations may be interested in.

  • Mobile adaptability. uKit, Wix, and loads of other site builders actually give you mobile friendliness as a must in your account. If any site builder does not – avoid it.

  • Drag-and-drop functionality is the center of the visual editor of every site builder. It must satisfy you in ease and absence of mess during use – and in this case, you will feel the ease of working with this or that site builder.


But generally, it cannot be said that one site builder completely prevails over another, as the market leaders like uKit, Wix, Shopify, Squarespace, Weebly or Wordpress tend to become better each day, taking the best practices from one another, equalizing their visual, technical, and pricing options. So which one to choose specifically to you is a matter of taste and personal experience of trying and using.

Imagine that: there is strawberry and there is herring. They are tasty and nice but way different from each other and incomparable in many parameters. You may eat long enough each of them but someday, you will become full with both and so you’ll want to try pear and lamb. These are tasty and nice as well but the same incomparable between one another and amongst the previous two. So what are we saying? If you like some website building platforms and their features today, it doesn’t mean you’re using one of the best website builders according to someone else’s opinion and it doesn’t mean that you won’t want to migrate to another one tomorrow.


Consumer website builder reviews

  1. Oliver from Odense, Denmark, about uKit: I didn’t think before encountering uKit that one site builder can do so many things. For my new book that I wrote, I needed to create several types of websites: landing page to sell effectively using the sales funnel; an informational website to submit more data to interested readers about me and the book, with integration to my social networks, and another site that would collect my other books and link them to other resources. I was able to do everything on my own and it’s just wonderful!

  2. Harry from Malmo, Sweden, about Shopify: Definitely, the most powerful ever e-store builder. Yes, after 6 months of using it, I see the other side that is expressed in rather high payments for transactions and apps from its store but even for monthly price of 299 bucks, I still pay significantly lesser than I would if I hired a person to develop and keep it up to date while my sales are steady or growing with little efforts.

  3. Charlie from Edinburgh, the UK, about Wordpress: I couldn’t cope with its power on my own. Now I have two programmers who are working on support of the site of the net of my grocery supermarkets with 10,000+ names of merchandise in total. It’s a company behind it and attention must be paid to everything. Wordpress helps me run the site with over 100 pages covering every aspect of what I want and must show to the public.

  4. Jack from Tralee, Ireland, about Squarespace: For three my stores that sell bicycles, the several-page site with a beautiful and streamlined design was the best choice. I started doing it and then rebuilt a couple of times until I got the most decent result. Not the easiest interface and I was stuck for a month maybe figuring out how to work with it but who knows – maybe it’s just my low technical level. In the end, I did a very good site.

  5. Dylan from New Glasgow, Nova Scotia, about Wix: I started using Wix after the advice of my friends, being previously using Weebly. Comparing one to another, I’d say Wix is more demanding to the Internet connection and loads up my computer as hell especially when I’m moving elements or download its interface initially. But the results they both give are almost indistinguishable from one another. Although I didn’t build powerful sites – maybe that’s why there’s no crucial difference for me.


Frequently Asked Questions about website builders company

  1. Can I build my first website alone?

That’s what site builders are for. If you don’t have any skills in building websites but want some nice site to be posted online and work for you submitting information about you to the viewers, using a site builder is the best solution, as you can get online in a matter of minutes (using a website builder powered by Artificial Intelligence) or hours (done by mouse, keyboard, and drag-and-drop option based on a pre-developed template).


  1. How much does it cost to launch a website from start to finish?

If you haven’t dealt with website builders yet, you’ll be surprised that there are options that allow you to go online for zero dollars with the same null monthly payment. Of course, those websites will not be as powerful, optimized, and tuned enough as you could receive with paid subscription, and they will be interspersed with website builder’s commercial all over (which is almost impossible to get rid of unless installing AdBlock to every PC in the world) but they will still make your online voice heard. The paid options start with a few dollars a month and high-end with several hundred dollars a month for professional e-stores. If your initial intention is an e-store, then be ready to pay about 50-100 dollars a month for at least any decent option of a website.


  1. Mobile device responsiveness

In 2020, it is unallowable not to have friendliness to mobile and tablet screens, as well as automated adaptability to various screen sizes. Premium website builders like Wix, uKit, Shopify, Wordpress, and others allow users making it easy and hustle-free. Maybe not every website builder does it for free (rather, it is not) but in the process of choosing a website builder to use, if you won’t find this option – you have to abandon such a website builder just like a piece of hot iron from your hands, as it can be outdated in the rest of its functionality.


  1. Drag-and-drop editors

Drag-and-drop editors are the basis for visual editors to make sites. They are used by all range of users, from novice to advanced professionals. Using them, it is easy and fast to create and adjust a website.


  1. Domain names

There are various domain names and it is a must for each site to have to be hosted online. The free ones are given by website builders within their branded name (like ‘’ or ‘websitebuildername/free/unprofessional/blah-blah/youllneverreadthatlongname/’). In order for your website to avoid looking like a stub or something silly that has been thrown online like a hot potato, we advise you to buy a good-looking domain name that will look like ‘’ or ‘’. This is available in every website builder for separate money or within a price for a monthly subscription.


  1. SEO recommendations

Every site must be SEO optimized if you want it to enter the search results of Google or Yahoo. It must contain headings and subheadings, meta tags description, keywords, be technically optimized for fast load on the screen of a user, contain useful information, social media buttons with links, pictures must be optimized to load on various sizes and be subscribed with tags; there must be special need-to-have pages (like ‘About Us’, ‘Privacy Policy’ and others). There are also many other SEO recommendations to make a site SEO optimal but only a few website builders actually allow you to implement them all into life, usually limiting SEO to only a handful of options from the existing vastness. If you want to take everything from SEO, use those website builders that support manual editing of pages’ code to embed all these into them or professional ones like that will allow you do the same through administrator’s interface.


  1. Types of website builders

We would divide all website builders like this (generally):

  • for professionals and beginners

  • mostly orienting on visual performance and ones where coding and deep pages’ tuning are needed

  • modern and outdated

  • giving a lot of creative freedom and ones that not

  • specialized and general

  • cheap and expensive

  • user-friendly and not.

Choosing which is suitable for you, you have to read about them first and then – to try on your own to understand if there is ‘chemistry’ between you.